By Kate Bartlett
Now, more than ever, small businesses need our support. Join organizations across the country in support and celebration of small business contributions to their communities by shopping at a small business on Small Business Saturday, November 30th.
Founded by American Express in 2010, Small Business Saturday kicks off small businesses’ busiest shopping season. With over 34 million independent businesses nationwide, small businesses comprise a large contribution to our economy, and that is exceptionally true locally in Cattaraugus and Chautauqua Counties. “Small businesses are the core of our community,” says Barb Pump, Executive Assistant with the Ellicottville Chamber of Commerce. “The majority of Ellicottville shops, boutiques and restaurants are independently owned, and contribute so much to our community. It’s integral that we support them on Small Business Saturday, and throughout the holiday season.”
Small Business Saturday is an opportunity to celebrate and support the small, independently owned businesses in our communities; an opportunity to skip the big box store in favor of local shops, restaurants and other businesses. “Customers are the lifeblood of small business,” says Kim Reading, owner of Mud Sweat and Gears in Ellicottville for over 24 years. “The impact of Small Business Saturday can’t be overstated. Supporting local businesses isn’t just about helping the owners themselves, it’s also about supporting local community. Local businesses pay it forward by donating to schools, sports teams, food banks and other not-for-profit organizations and fundraising efforts. A healthy business community is a thriving business community.”
Kim describes the small businesses in Ellicottville as vast and varied. “The diversity of our local businesses helps shape the overall identity of our unique community,” says Kim. “Most of the businesses are well-tenured and specialize in the products and services offered. While people flock to Ellicottville for skiing and other outdoor activities, it’s no secret that having a main street filled with thriving local businesses is an added bonus.”
In Chautauqua County, small businesses contribute a substantial amount to the economic growth of the area, with the majority of shops, restaurants and boutiques being independently owned. “Small Businesses are the core of our community here in Bemus Point,” says Kelly Marker, Board Member of Bemus Point Business Association and Manager of Skillmans. “We do everything we can do support them year-round, but especially during the holiday season.”
Morgan Zollman, Owner of Truffle Honey Eatery and Joe & Provisions in Mayville, describes the small business scene in Chautauqua as diverse, vibrant, and resilient. “From artisanal shops and restaurants to unique experiences like ours, small businesses here are driven by passion and creativity. We all support each other, collaborating to make this community a special destination for locals and visitors alike. It’s a culture of innovation and heart that sets us apart.”
Morgan explains how Small Business Saturday is vital for fostering a sense of community and connection. “It’s not just about shopping local—it’s about celebrating the people behind the businesses that make Chautauqua County unique. Local businesses like ours are deeply rooted in the community, and events like this remind everyone how impactful their support can be, not just for our businesses but for the local economy as a whole.”
Alicia Rose, owner and founder of U-Picknic, a gourmet picnic basket business, reminds us that small business are the heart of each community. “Shopping local provides the opportunity to find unique gifts, and a way to celebrate one’s community. It’s an opportunity to discover small businesses in your own backyard, or go on a shopping adventure to a different community. Small businesses bring innovation, collaboration, improvements, volunteer work and charitable work. Small Business Saturday brings a wealth of connection, attraction and growth uniting a community; I find that irreplaceable.”
Next Saturday, November 30th, be sure to celebrate the small businesses in your area, and support them throughout the year, recognizing their contributions and dedication to the local community.